Shortly after announcing that the Converj Concept was giving birth to a production version called the "ELR", Cadillac went to the Pebble Beach Concours d’Elegance and unveiled their newest concept car, the Ciel.
Pronounced as "C-L", which translates to ’sky’ in French, the Ciel is a four-seat convertible tourer that completely blows the lid off of Cadillac’s new design language, taking it to a level that we’ve never seen before.
As a brand that built its name on the popularity of its old-school grandeur, Cadillac is returning to that game plan while adding modern-day luxury to the mix. The Ciel is the epitome of a large and expressive luxury car that suggests how Cadillac’s rich history can sync perfectly well authentic luxury and high-end technology of today’s time.
"Large, expressive luxury is innate to Cadillac and the Ciel recalls that heritage, while suggesting where the brand can go in the future," said Clay Dean, global design director for Cadillac.
"Authentic luxury is driven by experiences, not just products, and Ciel is about the experience of the journey."
Find out more about the Cadillac Ciel Concept after the jump.
Cadillac Ciel Concept originally appeared on topspeed.com on Friday, 19 August 2011 17:00 EST.
Source: http://www.topspeed.com/cars/cadillac/2011-cadillac-ciel-concept-ar114610.html
Christijan Albers Michele Alboreto Jean Alesi Jaime Alguersuari
Nessun commento:
Posta un commento